Newspapers: Forget the ‘paper’, embrace the ‘news’
THERE WAS A PERIOD in the late ‘60s when the Beach Boys, desperate for a hipper identity, reportedly considered shortening their name to “Beach.”
Of course, the Backstreet Boys may perform into their ‘80s, but there’s no question that a dated name can take a toll.
Take the newspaper. With an emphasis on “paper,” it sounds very retro. And of course, it is. The first newspaper was published in…